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OwnerzEdge Website

Overview

I recently had the privilege of working on an exciting project for an esteemed author, focused on developing a dynamic website to promote their literary works and facilitate online sales. The goal was to create a captivating, sales-letter-style website infused with e-commerce functionality—providing a seamless experience for visitors to explore and purchase the author’s books.

The site was built on WordPress with Elementor, featuring custom-designed pages that captured the author’s brand and storytelling essence. By integrating WooCommerce, the platform empowered readers to browse the catalog, make secure purchases, and enjoy a frictionless checkout experience.

Project Details

Client

OwnerzEdge

Services

Web Design and Development

Year

2024

Role

Web Design and Development

Project Links

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Challenges

The project presented several unique challenges, including the need to implement action-based discounts, customized upsell rules, and military discount verification—all while maintaining a cohesive and conversion-driven user experience. With a tight delivery window of just three weeks, efficiency and precision were key to ensuring a smooth launch.

Approach

To achieve these goals, I adopted a methodical design-to-development process:

  • Custom WordPress Pages with Elementor: Crafted visually engaging layouts that balanced storytelling with strong calls to action.

  • WooCommerce Integration: Configured robust e-commerce functionality to support product listings, checkout, and order management.

  • Action-Based Discounts & Upsell Rules: Implemented tailored promotions and upsell triggers to incentivize purchases and increase revenue.

  • Military & Veteran Discount Verification: Integrated a custom coupon verification system to honor and serve the author’s target audience responsibly.

  • Marketing Support & Maintenance: Delivered additional launch assistance, SEO setup, and ongoing performance monitoring for sustained success.

Outcome

The project was completed within the three-week deadline, resulting in a professional, high-performing website that reflected the author’s brand voice and achieved measurable engagement. The platform now serves as both a literary showcase and a fully functional online store—streamlining sales while deepening reader connection.

This collaboration was a rewarding experience that combined creativity, technical precision, and purpose-driven design. I’m proud to have contributed to the author’s vision and supported their journey to reach a wider audience.

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