A complete redesign and platform transition was completed for a New York–based childcare network seeking a more scalable and user-friendly digital presence. The project involved migrating the organization from Squarespace to WordPress, developing a dynamic childcare provider search system, and implementing a stronger SEO foundation. The new website was designed to improve navigation, expand functionality, and better support families searching for childcare services across the region.
The existing Squarespace website lacked scalability, advanced functionality, and the flexibility needed to support a growing childcare provider directory. Key challenges included:
Limited backend capabilities for managing a large volume of childcare provider data
No advanced search or filtering system for parents
Poor SEO structure and constrained opportunities for optimization
The risk of data loss or SEO disruption during migration
The network needed a robust, future-ready platform that improved usability while preserving its long-standing online credibility.
I executed a carefully structured migration from Squarespace to WordPress, focusing on stability, accuracy, and continuity. This included:
Comprehensive data audit and mapping
Rebuilding all existing pages with improved layout and structure
Ensuring 301 redirects, metadata preservation, and SEO-safe implementation
Re-creating essential functionalities in a more scalable, flexible environment
A core component of the redesign was the creation of an intelligent search system that allowed families to easily locate childcare providers. I developed and integrated:
A custom database powered by WordPress custom post types and advanced fields
Search filters based on location, services, provider type, pricing, and ratings
A responsive, user-friendly interface optimized for quick browsing
Backend tools allowing administrators to update provider details efficiently
This transformed the platform from a static directory into an interactive, high-value resource for parents.
To increase visibility and improve organic search ranking, I implemented:
SEO-friendly site structure and URL hierarchy
Optimized metadata, headings, alt tags, and schema markup
Faster load times through image optimization and caching
Clean, crawlable code aligned with Google best practices
The redesigned site now supports long-term SEO growth with a strong technical foundation.
The completed project delivered a modern, scalable, and highly functional website that significantly improved both user engagement and search performance. Key results include:
A smooth migration with no impact on existing traffic or content
A powerful search experience that allows users to find childcare providers quickly and intuitively
Increased organic visibility due to refined architecture and SEO improvements
Expanded reach and stronger online authority for the childcare network
A more trustworthy, professional digital presence that supports the organization’s mission and serves parents more effectively
A full redesign of a childcare network’s website in WordPress using Elementor, focused on improved UX, content structure, SEO, and mobile responsiveness. The project included a provider search tool with filters for location, care type, and age group, resulting in a streamlined user journey and a visually consistent, high-performing site.
