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VillarSentral Website

Overview

This project involved the complete digital development of Villarscentral, a premium scent marketing company specializing in aroma diffusers and essential oils. The work encompassed brand identity design, user-experience planning, and the creation of a fully responsive WooCommerce website. The goal was to establish a modern, credible, and conversion-focused online presence that highlighted both the lifestyle value and technical sophistication of the company’s products and services.

Project Details

Client

VillarScentral

Services

Web Designer and Developer

Year

2022

Role

Web Designer and Developer

Project Links

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Challenges

Villarscentral required a cohesive brand and digital ecosystem that reflected the premium nature of its offerings. The company needed a refined logo, a structured UX foundation, and a robust eCommerce experience capable of supporting product education, customization options, and regional service information. The previous brand presence lacked clarity, consistency, and eCommerce functionality, making it difficult to communicate value and drive online sales.

Approach

Brand Identity Development

A clean, contemporary visual identity was created to position the company as a premium, wellness-focused brand. This included refined typography, a modern logo mark, and a calming color palette aligned with the sensory experience of aroma technology.

UX Planning & Figma Wireframes

A user-first approach was used to plan the customer journey.

Key steps included:

  • Wireframing product flows and service pages

  • Structuring the site around clear product categories

  • Incorporating educational content to help users choose scent solutions

  • Designing a layout that supported both eCommerce and regional service booking

Responsive WooCommerce Website

The final website was built with Elementor and WooCommerce, featuring:

  • Custom product pages with scent profiles, usage details, and video integration

  • Dynamic product filtering for faster discovery

  • Mobile-optimized layouts for improved engagement

  • Regional service listings to guide visitors based on location

  • Smooth animations and clean UI elements to reinforce brand quality

Outcome

The completed platform delivered a cohesive and polished brand experience across all touchpoints. Villarscentral now has a modern, engaging eCommerce website that showcases its diffusers and essential oils with clarity and sophistication. The improved UX structure, responsive design, and conversion-focused product pages support stronger customer trust, higher engagement, and seamless shopping across devices.

The result is a unified digital identity that elevates the brand and positions Villarscentral competitively within the premium scent marketing industry.

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