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TPA Solutions Website

Overview

TPA Services Inc., a New York–based IT support and technology solutions provider, partnered with me to elevate their brand presence and modernize their digital experience. The project focused on refining their brand identity and redesigning their website into a clean, credible, and user-friendly platform. I delivered a refreshed brand system, enhanced UX design, and a fully responsive WordPress website built with Elementor—positioning the company as a trustworthy, professional IT partner.

Project Details

Client

TPA Services Inc.

Services

Website Design and Developer

Year

2023

Role

Website Design and Developer

Project Links

Click Here

Challenges

The previous website lacked clarity, structure, and visual consistency. Services were difficult to navigate, branding appeared dated, and key proof elements—such as testimonials, client logos, and differentiators—were either missing or underutilized. The site failed to communicate expertise or guide visitors toward conversion, resulting in a weak first impression and limited engagement from potential clients.

Approach

To create a stronger digital foundation, I led a complete brand and UX redesign:

1. Brand Refinement

  • Updated visual identity to align with modern IT industry standards.

  • Refined logo elements, typography, and color palette for greater consistency and professionalism.

2. UX & Information Architecture

  • Restructured the entire site with clear service categories and intuitive navigation.

  • Integrated customer testimonials and client brand logos to strengthen trust and social proof.

  • Established a layout system that supports scalability for future service offerings.

3. UI Design & Prototyping

  • Designed detailed wireframes and high-fidelity mockups in Figma.

  • Created a modern, minimalist interface focused on clarity, readability, and credibility.

  • Ensured accessibility and responsive behavior across desktop, tablet, and mobile.

4. Development

  • Built a custom WordPress website using Elementor for full flexibility and easy client updates.

  • Implemented optimized page layouts, animation cues, and interactive service sections.

  • Added performance improvements and SEO-friendly structure to enhance visibility.

Outcome

The redesigned brand and website dramatically improved TPA Services Inc.’s online presence and perception. The new site provides:

  • A polished and credible visual identity

  • Clear and organized service presentation

  • Stronger trust signals through testimonials and client integrations

  • Faster loading pages and improved mobile responsiveness

  • A modern, user-friendly experience that effectively communicates expertise

The result is a professional digital presence that enhances the firm’s market positioning and supports lead generation—helping potential clients quickly understand the value of their services and take action.

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