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WordPress Development

I build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.

Project Brief

The client, a well-established childcare network based in New York, required a comprehensive overhaul of their existing website.

The primary goals were to migrate their Squarespace website to WordPress using Elementor, develop an efficient childcare provider search database, and significantly enhance the site's search engine visibility.

Client

Program Support FCCN

Scope

Website Redesign and Optimization

Tools

WordPress, Elementor

Date

2023

My Approach

Our eCommerce design starts and ends with a best-in-class experience strategy that builds brands and drives transactions.

My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way. It’s time to bring it all together. Nothing is more rewarding for me than making great work for clients with meaningful missions.

The Solution

WordPress Migration and Design Customization:

  • Utilized WordPress and Elementor to seamlessly transition the existing Squarespace site.
  • Customized a WordPress theme to maintain the network’s brand consistency and user experience.
  • Ensured all data and functionalities were preserved and enhanced during the migration process.

Development of a Childcare Provider Search Database:

  • Implemented a dynamic search system allowing parents to find providers based on location, services, and reviews.
  • The user-friendly interface significantly streamlined the provider selection process, enhancing user engagement.

Search Engine Optimization (SEO):

  • Conducted an in-depth review of the website's structure, content, and performance.
  • Applied SEO best practices to improve the site's visibility and search engine rankings.
  • Achieved increased audience reach and expanded network visibility.

Result

The project was a resounding success, marked by a robust and user-friendly website that not only retained its original charm but also offered enhanced functionalities and improved search engine presence. The new search database became a pivotal feature, greatly appreciated by the client's audience for its ease of use and efficiency.

Conclusion

This project exemplifies myVisual Concept's ability to tackle complex website migrations, database implementations, and SEO enhancements. Leveraging the insights and expertise gained from this undertaking, I am well-equipped to deliver similar transformative results for future projects, ensuring that every client's vision is brought to life with precision and innovation.

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